2020 Mazda CX-9 Brochure

Select pages of the 2020 Mazda CX-9 brochure, which I wrote while at Garage Team Mazda. It went on to win a silver ADDY at the 2020 American Advertising Awards – Orange County.

For
Mazda North America

MAZDA CX-9
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Representing a bold translation of our Kodo design language, the Mazda CX-9 is a sophisticated three-row SUV that invigorates every journey. With its extended hood, confident grille and elegant profile, the CX-9 immediately commands your attention. As you gaze across its sculpted lines, you’ll notice a pronounced cabin that elegantly tapers to the rear, accentuating its athletic stance.
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Step inside to find an abundance of premium touches, including natural materials and elegant finishes hand-selected by our master Takumi craftsmen. With its exquisite attention to detail, the CX-9 elevates your drive every time you get behind the wheel.

THREE ROWS OF SOPHISTICATION

In the redesigned interior of the Mazda CX-9, sophisticated details indulge you and your passengers throughout all three rows. Up front, select trims feature ventilated seats that help keep you cool and comfortable. For the second row, available captain’s chairs offer more spacious and relaxed seating, while the standard 60/40 split second-row bench seats get an available Power Slide and Tilt feature that eases access for third-row passengers. Plus, everyone on board can enjoy their devices for longer, thanks to additional USB chargers in the second and third rows.

A TRULY ELEVATED EXPERIENCE

For an even more enriching driving experience, the Mazda CX-9 Signature offers a truly upscale interior that will redefine your sense of premium. Including elegant Santos Rosewood inlays. Genuine aluminum accents. Second-row captain's chairs with a convenient center console. And rich, supple Nappa leather finished in two gorgeous shades—Deep Chestnut and Parchment (shown). Making every inch of the cabin a highly refined space that elevates your driving experience.

AUDIO THAT IMMERSES AND INVIGORATES

Enhance every drive with an incredibly lifelike surround sound experience. The available 12-speaker Bose® premium audio system is designed and engineered specifically for the unique cabin acoustics of the Mazda CX-9. Mazda and Bose engineers applied their combined expertise in cabin analysis, listening evaluation and custom-tuned equalization to deliver a rich and immersive listening experience—like having your very own private concert.

AS INTUITIVE AS IT IS INTERACTIVE

Your inspiration. Your space. Your command station. This is the driver-centric cabin in the Mazda CX-9, where every control is situated within your reach, so you can stay focused on the road ahead. To minimize distraction, the available Active Driving Display projects important vehicle information and safety system warnings on the windshield, directly in your line of sight. The Mazda Connect™ Infotainment System—which now features a larger 9-inch center screen—is available with Apple CarPlay™ integration for your iPhone® (shown) and Android Auto™ integration. It also features a center console and Commander control, which are positioned for optimal comfort of the wrist and forearm.

A GREATER SENSE OF AWARENESS WHEREVER YOU GO

To heighten your senses, we created a few of our own. Sophisticated safety innovations that alert you to hazards and help you avoid collisions—or lessen their impact—is the ingenious thinking behind i-Activsense®. This suite of intelligent safety features, many of which are standard on the Mazda CX-9, includes Advanced Smart City Brake Support with Day and Night-time Pedestrian Detection, as well as other advanced features such as Blind Spot Monitoring and Lane-keep Assist. With these safety technologies on your side, i-Activsense® helps improve your visibility and awareness of the road.

MAKING EVERY DAY A LITTLE MORE EFFORTLESS

Life is all about discovery. So we designed the Mazda CX-9 to help you bring all those discoveries home with you. With ample cargo room that easily expands—thanks to fold-down 2nd- and 3rd-row seats—and an available hands-free Rear Power Liftgate that can be opened and closed just by waving your foot beneath the rear bumper, the CX-9 makes it easier to bring everything from gear to groceries along for the ride.

POWERFULLY REFINED

Only a company committed to creating the ideal driving experience could engineer Skyactiv® Technology. With this philosophy in mind, we designed every single aspect of our cars to be powerful, yet efficient. In the Mazda CX-9, that means a potent Skyactiv®-G 2.5T Dynamic Pressure Turbo engine that delivers up to 250 hp, along with an increase in torque—up to 320 lb-ft. So you’ll enjoy immediate acceleration when and where you need it most.

CONFIDENCE WHEN YOU NEED IT MOST
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With available i-Activ AWD®, the Mazda CX-9 helps you drive confidently on any road. Including dry ones. This advanced technology helps detect the potential loss of traction by sensing everything from outside temperature to windshield wiper usage and the driver’s steering inputs, then redistributing torque as needed to the tires that can use it best. Helping to maintain road grip—and your sense of confidence. When your destination takes you off the beaten path, simply press the Off-road Traction Assist control button. Engaging this feature will help optimize torque distribution and traction control to help you traverse uneven terrain.
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No matter what kind of road you’re traveling, G-Vectoring Control Plus is always working in the background, subtly adjusting engine torque and braking pressure to make steering response feel more natural, consistent and intuitive. The end result is more confidence behind the wheel, and a more effortless connection between car and driver.

Every Mazda is designed to inspire.
We refine, so you can focus on the essential.
Our measurements are emotions. Our stats, stories.
Each decision is made to heighten your mood, your senses and your abilities.
Because to us, the road is a source of discovery, to which there is no end.
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MAZDA. FEEL ALIVE.®