These are just a few of the many videos I wrote and creative directed for Hyundai. The first is a brief tutorial for Hyundai Click to Buy—Hyundai’s program for purchasing a new vehicle from home—which walks potential customers through the entire online purchasing experience.

The next two videos are Head-to-Head comparisons that pit the Hyundai IONIQ 5 against the Tesla Model Y and Toyota bZ4X. I bet you won’t guess who wins.

And the last one is a walkaround that shows off Hyundai’s latest flagship vehicle, the totally redesigned 2026 PALISADE and PALISADE XRT Pro.